Sustainability communication requires a different approach vs. other brand topics. When communicating with customers, brands should not only inform and explain, but must also capture the imagination and motivate as sustainability challenges and solutions are made relevant, relatable and personal.
We support brands by creating engaging multimedia content and interactive experiences for sustainability campaigns. In doing this we leverage our extensive experience in corporate communications and a deep knowledge of the sustainability topics that matter to businesses and consumers.
Get in touch with us to discuss ideas for your sustainability communications campaign.
OUR SOLUTIONS
My Sustainable Product Use Scorecard
This engaging interactive experience for events and product QR code access allows consumers to explore sustainability impacts resulting from their use of a product. Users navigate product sustainability features to determine their own personal use sustainability scorecard.
Sustainability Report Interactive Highlights
User-friendly interactive video featuring highlights from a company’s Sustainability Report. The viewer can select which ESG topics to deep dive into. The interactive video makes report content more accessible and compliments full report PDFs.
Product Sustainability Stories
Compact, product-specific sustainability stories highlighting a product’s sustainability features. Readers learn about the sustainability goals for the product, what the company did to achieve this goal and the results. PDFs for download, accessible via webpage and QR code.
Thought Leadership Content Creation
We assist companies by researching and writing articles, whitepapers, videos and presentations on a range of sustainability topics. Each piece of content is created to help achieve client communication goals and to engage with specific audiences, both external and internal.
When Brands Communicate on Product Sustainability Everyone Wins
ARTICLE January 5, 2026
As companies try to engage with sustainability-minded consumers, research revealing consumer interest in product-specific sustainability suggests there may be a disconnect.
Chris Callaghan, Sustainability Communications Consultant
Based in Munich, Germany, Chris is an experienced corporate communications consultant who has worked with companies in Europe, North America and Asia. Focused on innovation in corporate storytelling, Chris has created award-winning digital content for some of the world’s leading brands.
Chris has a Bsc. in Biology & Environmental Science from the University of Toronto and a Certificate in Business Sustainability Management from University of Cambridge. He began his career in environmental policy consulting and has contributed to articles and reports covering topics such as eco-industrial networks and the green roof industry.
CONTACT CCS
T. +49 (0) 89 6797 1979 | +49 (0) 178 554 7524
E. info@callaghan-consulting.com
Denningerstr. 12, 81679 Munich, Germany
